Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green'
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : OPER082
Case Length : 16 Pages
Period : 2005-2009
Organization : Wipro Infotech
Pub Date : 2009
Teaching Note :Not Available
Countries : India
Industry : Computers, IT and ITeS
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Introduction Contd...
Much of this growth was expected to arise out of developing
countries such as China and India. Technology obsolescence and mounting
electronic waste coupled with power-guzzling data centers were cited as the
information and communication technology (ICT) industry's contribution to the
negative impact on the environment (Refer to Exhibit I for a glossary of terms
pertaining to this industry and its environmental impact).
However, it was the efficient use of ICT which enabled enterprises to go green.
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For instance, smart grids,9 intelligent transport systems, motion and heat detection sensors, smart building management systems, video and web conferencing solutions, and virtualization and consolidation10 techniques were some of the technology solutions that helped enterprises conserve energy (Refer to Exhibit II for the pioneering sustainability initiatives of IBM, a global leader in the information technology industry).
In India, in the absence of comprehensive legislation to stipulate green practices for ICT companies, some of the leading information technology (IT) companies took initiative to implement ecologically sustainable measures and pursue it as a business opportunity...
Excerpts
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